Join us on a journey through time as we explore the evolution of tourism in Greece from the end of World War II to the closing chapters of the Cold War. With the end of the war, Greece embarked on a period of reconstruction, striving to rebuild both its economy and society. In this transformative era, tourism gradually emerged as a cornerstone of economic growth. While many Greeks sought opportunities abroad, a growing number of visitors were drawn to Greece, eager to experience its distinctive appeal.
'Imagining Greece' is an evolving research-based exhibition that explores how social, political, and cultural forces have shaped Greece's image as a tourist destination. The exhibition brings together a rich diversity of archival materials on Greek tourism alongside first-hand accounts, presenting them on a single platform for the first time. It reveals the complex interplay of vision, ambitions, and expectations of those who established Greece as one of the world's most beloved destinations and shaped the image of the idyllic Greek summer.
'Imagining Greece' unfolds through four 'Experiences' that mirror the traveller's journey. How do visitors perceive Greece? Which Picture inspires their journey? How does their presence influence Greek society? In what ways do they transition from mere tourists to catalysts of modernity, shaping the local economy and culture? As they Travel across the islands and mainland, what do they Discover? How does the country's ancient heritage resonate with the spirit of the times? And what do they Remember of their adventures? Is it the keepsakes they collect, the breathtaking landscapes etched in their memories, or the people they meet along the way? Imagining Greece explores these questions and more, bringing the traveller's experience to life through a captivating audiovisual collection spanning five decades.
These four interconnected experiences recreate the entire arc of travel, from the anticipation before departure to the lasting memories that follow, forming a voyage immobile par excellence. Travelling to Greece is an endless journey that lives in our memories until we return, each visit inspiring the next. Just like any great journey, the exhibition presents multiple pathways and invites you to immerse yourself in a rich tapestry of diverse experiences.
Enjoy your adventure through the history of Greek tourism!
Join us on a journey through time as we explore the evolution of tourism in Greece from the end of World War II to the closing chapters of the Cold War. With the end of the war, Greece embarked on a period of reconstruction, striving to rebuild both its economy and society. In this transformative era, tourism gradually emerged as a cornerstone of economic growth. While many Greeks sought opportunities abroad, a growing number of visitors were drawn to Greece, eager to experience its distinctive appeal.
'Imagining Greece' is an evolving research-based exhibition that explores how social, political, and cultural forces have shaped Greece's image as a tourist destination. The exhibition brings together a rich diversity of archival materials on Greek tourism alongside first-hand accounts, presenting them on a single platform for the first time. It reveals the complex interplay of vision, ambitions, and expectations of those who established Greece as one of the world's most beloved destinations and shaped the image of the idyllic Greek summer.
'Imagining Greece' unfolds through four 'Experiences' that mirror the traveller's journey. How do visitors perceive Greece? Which Picture inspires their journey? How does their presence influence Greek society? In what ways do they transition from mere tourists to catalysts of modernity, shaping the local economy and culture? As they Travel across the islands and mainland, what do they Discover? How does the country's ancient heritage resonate with the spirit of the times? And what do they Remember of their adventures? Is it the keepsakes they collect, the breathtaking landscapes etched in their memories, or the people they meet along the way? Imagining Greece explores these questions and more, bringing the traveller's experience to life through a captivating audiovisual collection spanning five decades.
These four interconnected experiences recreate the entire arc of travel, from the anticipation before departure to the lasting memories that follow, forming a voyage immobile par excellence. Travelling to Greece is an endless journey that lives in our memories until we return, each visit inspiring the next. Just like any great journey, the exhibition presents multiple pathways and invites you to immerse yourself in a rich tapestry of diverse experiences.
Enjoy your adventure through the history of Greek tourism!
