About us

Imagining Greece: How Tourism Shaped a Nation
Imagining Greece is a digital exhibition that explores the evolution of tourism in Greece from the end of World War II to the closing chapters of the Cold War. The exhibition examines multiple aspects of the phenomenon by showcasing a wealth of textual and visual material curated from a wide range of state and private archival repositories and sources, including the Greek National Tourism Organisation, architectural firms, advertising agencies and both domestic and foreign press and periodicals. It is further enriched by an ongoing oral history project that captures firsthand experiences from specialists and the general public. We hope this exhibition will bring the history of tourism in Greece to life while deepening understanding of its profound impact—both on Greek society itself and on the millions of international visitors whose journeys have helped transform Greece into one of the world's most beloved destinations.

Our Team
We are an interdisciplinary team with expertise spanning history, visual culture, design studies, architectural history, cultural heritage, and digital humanities. Led by Professor Eirini Karamouzi (Principal Investigator) and Dr Mary Ikoniadou (Co-Investigator), our team includes:

Dr Stavros Alifragkis and Dr Emilia Athanasiou (Scientific and Artistic Curators, Lead Researchers), Dr Christos Christidis (Special Advisor), Despina Tsilimagkou (Digital Humanities Director), Dr Marina Emmanouil, Dr Metaxia Papageorgiou and Dr Aphrodite Kamara (Researchers). Our work has been generously supported by the Onassis Foundation, the National Bank of Greece and Research England. We are honoured to have the Greek National Tourism Organization (GNTO) and the Greek Ministry of Tourism as our patrons, and we work closely with Greece’s National Historical Museum.

Our Goal
Our goal is to make Imagining Greece a widely accessible digital exhibition that serves as a valuable resource for schools, universities, tourism professionals, and the public in Greece and beyond. We aim to promote a deeper understanding of tourism as a crucial element of Greek culture, economy, politics, and society. The exhibition is organised around four thematic experiences: Picture, Travel, Discover, and Remember. Each theme presents carefully chosen artefacts in an intuitive, easy-to-explore journey. Visitors will explore a rich collection of promotional materials, including advertising, audio-visual culture, periodicals, commercial and government sources, tourist guides, tourism infrastructure and architecture, cultural artefacts from folklore, feasts and festivals, leisure activities, books about Greece, souvenirs, vacation photographs, and postcards. The entire spectrum of Greece as a tourism destination is accessible through the thematic experiences, the interactive map, or the chronological timeline.

The Future of Imagining Greece
Imagining Greece will continue to grow with new artefacts, and we welcome your contributions. If you have relevant materials to share, please contact us at: info@imagininggreece.com

Legal Notice / Disclaimer
Every reasonable effort has been made to trace and contact the copyright holders of all material reproduced in this digital exhibition, ‘Imagining Greece: How Tourism Shaped a Nation, 1945-1989’, and to obtain their permission for the use of copyrighted material. We apologise for any omissions in acknowledging copyright. If you own the copyright for any material used on our website and believe it infringes upon your rights, please contact us directly at info@imagininggreece.com

Acknowledgements
We thank the numerous institutions and private individuals who have contributed their valuable archival materials to this project:

Benaki Museum’s Photographic Archives Department, Michael Cacoyannis Foundation, Greek Film Archive, Greek National Tourism Organisation, Hellenic Literary and Historical Archive, Hellenic National AudioVisual Archive - Hellenic Broadcasting Corporation, Hellenic Touring Club, Historical and Ethnological Society of Greece – National Historical Museum, Historical Archive of the National Bank of Greece, Constantinos A. Doxiadis Archives, ‘Konstantinos G. Karamanlis’ Foundation, The Library of the Hellenic Parliament, Modern Greek Architecture Archives of the Benaki Museum, National Bank of Greece Cultural Foundation, Neraida Floating Museum - John S. Latsis Public Benefit Foundation, Olympic Airways Workers Cultural Center, Philatelic Postal Museum, Spyros Vassiliou Archive - Dominum Artifex NPO, The Alpha Bank Art Collection, The Ghika Gallery - Benaki Museum.

Dimitris Antonakakis – Atelier 66, Archimidis & Eleni Athanassiou, Tasos Biris – Tassos Biris Architectural Firm, Vassilis Bogakos, Vassilis Giannakis, Panos Haratzopoulos, Erifyli Hontolidou, Maro Kardamitsi-Adami, Yannis Karlopoulos, Kostas Katsigiannis, Konstantinos Lyssaridis – ETETH SA, Eirini Philippides, Marina Philippides – AMK Architecture + Design, Jenny Perivolari, Christos Rallis & Georgia Sovatzoglou, Vassia Stylianidi – WOBI Architects, Vaggelis Stylianidis - Stylianidis Vaggelis Architects, Nicos Valsamakis – N. Valsamakis Architectural Firm, Ioannis Vikelas – Vikelas Architects.

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Remember / Postcards / Stamps & Commemorative Cancellations / Stamp proofs of Tourist Stamps

Stamp proofs of Tourist Stamps

Δοκίμια οριστικής έκδοσης Τουριστική

In 1961, the General Directorate of Greek Posts released a set of 17 tourist stamps highlighting Greece's natural beauty and cultural heritage. Designed by the renowned engraver A. Tassos, the stamps masterfully depicted iconic Greek monuments, archaeological sites, and architectural landmarks spanning ancient Greek, Byzantine and post-Byzantine periods. The selection included both island and mainland locations, inviting visitors to experience Greece’s timeless charm. Specifically, the stamps featured the Palace of King Minos at Knossos in Crete, the Lions of the Naxians in Delos, the Temple of Hera at Olympia, the Temple of Apollo at Delphi, the ancient theatre of Epidaurus, the Athenian Acropolis, the Temple of Poseidon at Sounion, and the Columns of Olympian Zeus in Athens. Additionally, they depicted edifices built by the Knights of St. John in the old town of Rhodes, the Byzantine monasteries at Meteora, Thessaloniki (St. Aikaterini), and Mount Athos (St. Dionysios), the Castle of Ioannina, the Church of Panaghia Paraportiani in Mykonos, and scenes from Hydra’s and Santorini’s ports, Kastoria town and lake Orestias. The certified plate proofs provide insights into the approval process, which began in November 1959 and concluded in August 1960. They bear the signatures of the artist and the Council of Stamp Approval, the printing plate numbers (1A and 1B), and, in some cases, the seal of the General Directorate of Posts of the Kingdom of Greece. The perforated stamp set was officially issued in sheets of 50 on February 15, 1961, following the publication of a booklet by the Greek Post Office. This booklet aimed to promote tourism by featuring historical narratives and contemporary photographs of the selected sites alongside images of the stamps.

Commissioner: General Directorate of Greek Posts

Designer: A. Tassos (1914-1985)

Printer: Aspioti-ELKA

Manufacturer of gravure plates: Thomas DeLaRue & Co, LTD.

Media type:

Stamp Proof

Copyright:

Postal and Philatelic Museum

Contributors: Postal and Philatelic Museum

Documenter: M.P.
Relevant Artefacts