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About us

Imagining Greece: How Tourism Shaped a Nation
Imagining Greece is a digital exhibition that explores the evolution of tourism in Greece from the end of World War II to the closing chapters of the Cold War. The exhibition examines multiple aspects of the phenomenon by showcasing a wealth of textual and visual material curated from a wide range of state and private archival repositories and sources, including the Greek National Tourism Organisation, architectural firms, advertising agencies and both domestic and foreign press and periodicals. It is further enriched by an ongoing oral history project that captures firsthand experiences from specialists and the general public. We hope this exhibition will bring the history of tourism in Greece to life while deepening understanding of its profound impact—both on Greek society itself and on the millions of international visitors whose journeys have helped transform Greece into one of the world's most beloved destinations.

Our Team
We are an interdisciplinary team with expertise spanning history, visual culture, design studies, architectural history, cultural heritage, and digital humanities. Led by Professor Eirini Karamouzi (Principal Investigator) and Dr Mary Ikoniadou (Co-Investigator), our team includes:

Dr Stavros Alifragkis and Dr Emilia Athanasiou (Scientific and Artistic Curators, Lead Researchers), Dr Christos Christidis (Special Advisor), Despina Tsilimagkou (Digital Humanities Director), Dr Marina Emmanouil, Dr Metaxia Papageorgiou and Dr Aphrodite Kamara (Researchers). Our work has been generously supported by the Onassis Foundation, the National Bank of Greece and Research England. We are honoured to have the Greek National Tourism Organization (GNTO) and the Greek Ministry of Tourism as our patrons, and we work closely with Greece’s National Historical Museum.

Our Goal
Our goal is to make Imagining Greece a widely accessible digital exhibition that serves as a valuable resource for schools, universities, tourism professionals, and the public in Greece and beyond. We aim to promote a deeper understanding of tourism as a crucial element of Greek culture, economy, politics, and society. The exhibition is organised around four thematic experiences: Picture, Travel, Discover, and Remember. Each theme presents carefully chosen artefacts in an intuitive, easy-to-explore journey. Visitors will explore a rich collection of promotional materials, including advertising, audio-visual culture, periodicals, commercial and government sources, tourist guides, tourism infrastructure and architecture, cultural artefacts from folklore, feasts and festivals, leisure activities, books about Greece, souvenirs, vacation photographs, and postcards. The entire spectrum of Greece as a tourism destination is accessible through the thematic experiences, the interactive map, or the chronological timeline.

The Future of Imagining Greece
Imagining Greece will continue to grow with new artefacts, and we welcome your contributions. If you have relevant materials to share, please contact us at: info@imagininggreece.com

Legal Notice / Disclaimer
Every reasonable effort has been made to trace and contact the copyright holders of all material reproduced in this digital exhibition, ‘Imagining Greece: How Tourism Shaped a Nation, 1945-1989’, and to obtain their permission for the use of copyrighted material. We apologise for any omissions in acknowledging copyright. If you own the copyright for any material used on our website and believe it infringes upon your rights, please contact us directly at info@imagininggreece.com

Acknowledgements
We thank the numerous institutions and private individuals who have contributed their valuable archival materials to this project:

Benaki Museum’s Photographic Archives Department, Michael Cacoyannis Foundation, Greek Film Archive, Greek National Tourism Organisation, Hellenic Literary and Historical Archive, Hellenic National AudioVisual Archive - Hellenic Broadcasting Corporation, Hellenic Touring Club, Historical and Ethnological Society of Greece – National Historical Museum, Historical Archive of the National Bank of Greece, Constantinos A. Doxiadis Archives, ‘Konstantinos G. Karamanlis’ Foundation, The Library of the Hellenic Parliament, Modern Greek Architecture Archives of the Benaki Museum, National Bank of Greece Cultural Foundation, Neraida Floating Museum - John S. Latsis Public Benefit Foundation, Olympic Airways Workers Cultural Center, Philatelic Postal Museum, Spyros Vassiliou Archive - Dominum Artifex NPO, The Alpha Bank Art Collection, The Ghika Gallery - Benaki Museum.

Dimitris Antonakakis – Atelier 66, Archimidis & Eleni Athanassiou, Tasos Biris – Tassos Biris Architectural Firm, Vassilis Bogakos, Vassilis Giannakis, Panos Haratzopoulos, Erifyli Hontolidou, Maro Kardamitsi-Adami, Yannis Karlopoulos, Kostas Katsigiannis, Konstantinos Lyssaridis – ETETH SA, Eirini Philippides, Marina Philippides – AMK Architecture + Design, Jenny Perivolari, Christos Rallis & Georgia Sovatzoglou, Vassia Stylianidi – WOBI Architects, Vaggelis Stylianidis - Stylianidis Vaggelis Architects, Nicos Valsamakis – N. Valsamakis Architectural Firm, Ioannis Vikelas – Vikelas Architects.

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Picture
Travel
Discover
Remember

Travel / Tourist Information

Guidebooks Maps

Displaying 32/32 artefacts

Greece Blue Guide 1967 artifact
Greece Blue Guide 1967
Guidebook
Greece Map and General Information 1958 artifact
Greece Map and General Information 1958
Brochure
The Private Car artifact
The Private Car
Review
Greek Island Hopping. A handbook for the independent Traveller artifact
Greek Island Hopping. A handbook for the inde...
Guidebook
Tourist and Hotel Guide of Greece 1954 artifact
Tourist and Hotel Guide of Greece 1954
Book
Mycenae and Tiryns Guide artifact
Mycenae and Tiryns Guide
Book
Athens and Environs artifact
Athens and Environs
Book
What to see in Greece artifact
What to see in Greece
Book
Tourist and Travel Guide of Greece 1961 artifact
Tourist and Travel Guide of Greece 1961
Guidebook
Guide Historique de l’ Ancienne Corinthe, Mycènes et Épidaure artifact
Guide Historique de l’ Ancienne Corinthe, Myc...
Guidebook
Greece Hachette 1955 artifact
Greece Hachette 1955
Guidebook
Fodor's 1960 Greece artifact
Fodor's 1960 Greece
Book
Acropolis 1979 artifact
Acropolis 1979
Book
National Archaeological Museum Sculpture Catalogue artifact
National Archaeological Museum Sculpture Cata...
Book
Crete Knossos Faistos 1964 artifact
Crete Knossos Faistos 1964
Book
Olympia Guide 1972 artifact
Olympia Guide 1972
Book
Travels to Greece and Cyprus 1973 artifact
Travels to Greece and Cyprus 1973
Annual Αlmanac
Antiparos 1962 Guide artifact
Antiparos 1962 Guide
Book
Gortynia Peloponnese 1957 Guide artifact
Gortynia Peloponnese 1957 Guide
Book
Chalkida of Today 1953 artifact
Chalkida of Today 1953
Book
Carte de la Grèce 1962 artifact
Carte de la Grèce 1962
Brochure
Igoumenitsa Athens Road Map 1961 artifact
Igoumenitsa Athens Road Map 1961
Brochure
Map of Peloponnese 1962 artifact
Map of Peloponnese 1962
Brochure
Tourist Map of Greece 1967 artifact
Tourist Map of Greece 1967
Map
Map of Athens and Attica 1937 artifact
Map of Athens and Attica 1937
Map
Religious tourism on Mt. Athos artifact
Religious tourism on Mt. Athos
Leaflet
National Bank of Greece Archaeological Guides artifact
National Bank of Greece Archaeological Guides...
Book
Visiting Greece - A practical guide artifact
Visiting Greece - A practical guide
Guidebook
Guide of Ancient Corinth and its archaeological museum artifact
Guide of Ancient Corinth and its archaeologic...
Guidebook
Tourist guidebook of the Peloponnese artifact
Tourist guidebook of the Peloponnese
Guidebook
Itineraries in mainland Greece artifact
Itineraries in mainland Greece
Guidebook
Brauron archaeological guide artifact
Brauron archaeological guide
Guidebook