Guidebooks | Imagining Greece

About us

Imagining Greece: How Tourism Shaped a Nation
Imagining Greece is a digital exhibition that explores the evolution of tourism in Greece from the end of World War II to the closing chapters of the Cold War. The exhibition examines multiple aspects of the phenomenon by showcasing a wealth of textual and visual material curated from a wide range of state and private archival repositories and sources, including the Greek National Tourism Organisation, architectural firms, advertising agencies and both domestic and foreign press and periodicals. It is further enriched by an ongoing oral history project that captures firsthand experiences from specialists and the general public. We hope this exhibition will bring the history of tourism in Greece to life while deepening understanding of its profound impact—both on Greek society itself and on the millions of international visitors whose journeys have helped transform Greece into one of the world's most beloved destinations.

Our Team
We are an interdisciplinary team with expertise spanning history, visual culture, design studies, architectural history, cultural heritage, and digital humanities. Led by Professor Eirini Karamouzi (Principal Investigator) and Dr Mary Ikoniadou (Co-Investigator), our team includes:

Dr Stavros Alifragkis and Dr Emilia Athanasiou (Scientific and Artistic Curators, Lead Researchers), Dr Christos Christidis (Special Advisor), Despina Tsilimagkou (Digital Humanities Director), Dr Marina Emmanouil, Dr Metaxia Papageorgiou and Dr Aphrodite Kamara (Researchers). Our work has been generously supported by the Onassis Foundation, the National Bank of Greece and Research England. We are honoured to have the Greek National Tourism Organization (GNTO) and the Greek Ministry of Tourism as our patrons, and we work closely with Greece’s National Historical Museum.

Our Goal
Our goal is to make Imagining Greece a widely accessible digital exhibition that serves as a valuable resource for schools, universities, tourism professionals, and the public in Greece and beyond. We aim to promote a deeper understanding of tourism as a crucial element of Greek culture, economy, politics, and society. The exhibition is organised around four thematic experiences: Picture, Travel, Discover, and Remember. Each theme presents carefully chosen artefacts in an intuitive, easy-to-explore journey. Visitors will explore a rich collection of promotional materials, including advertising, audio-visual culture, periodicals, commercial and government sources, tourist guides, tourism infrastructure and architecture, cultural artefacts from folklore, feasts and festivals, leisure activities, books about Greece, souvenirs, vacation photographs, and postcards. The entire spectrum of Greece as a tourism destination is accessible through the thematic experiences, the interactive map, or the chronological timeline.

The Future of Imagining Greece
Imagining Greece will continue to grow with new artefacts, and we welcome your contributions. If you have relevant materials to share, please contact us at: info@imagininggreece.com

Legal Notice / Disclaimer
Every reasonable effort has been made to trace and contact the copyright holders of all material reproduced in this digital exhibition, ‘Imagining Greece: How Tourism Shaped a Nation, 1945-1989’, and to obtain their permission for the use of copyrighted material. We apologise for any omissions in acknowledging copyright. If you own the copyright for any material used on our website and believe it infringes upon your rights, please contact us directly at info@imagininggreece.com

Acknowledgements
We thank the numerous institutions and private individuals who have contributed their valuable archival materials to this project:

Benaki Museum’s Photographic Archives Department, Michael Cacoyannis Foundation, Greek Film Archive, Greek National Tourism Organisation, Hellenic Literary and Historical Archive, Hellenic National AudioVisual Archive - Hellenic Broadcasting Corporation, Hellenic Touring Club, Historical and Ethnological Society of Greece – National Historical Museum, Historical Archive of the National Bank of Greece, Constantinos A. Doxiadis Archives, ‘Konstantinos G. Karamanlis’ Foundation, The Library of the Hellenic Parliament, Modern Greek Architecture Archives of the Benaki Museum, National Bank of Greece Cultural Foundation, Neraida Floating Museum - John S. Latsis Public Benefit Foundation, Olympic Airways Workers Cultural Center, Philatelic Postal Museum, Spyros Vassiliou Archive - Dominum Artifex NPO, The Alpha Bank Art Collection, The Ghika Gallery - Benaki Museum.

Dimitris Antonakakis – Atelier 66, Archimidis & Eleni Athanassiou, Tasos Biris – Tassos Biris Architectural Firm, Vassilis Bogakos, Vassilis Giannakis, Panos Haratzopoulos, Erifyli Hontolidou, Maro Kardamitsi-Adami, Yannis Karlopoulos, Kostas Katsigiannis, Konstantinos Lyssaridis – ETETH SA, Eirini Philippides, Marina Philippides – AMK Architecture + Design, Jenny Perivolari, Christos Rallis & Georgia Sovatzoglou, Vassia Stylianidi – WOBI Architects, Vaggelis Stylianidis - Stylianidis Vaggelis Architects, Nicos Valsamakis – N. Valsamakis Architectural Firm, Ioannis Vikelas – Vikelas Architects.

Travel / Tourist Information /Guidebooks

Guidebooks Maps

Displaying 26/26 artefacts

Greece Blue Guide 1967 artifact

Greece Blue Guide 1967

The Private Car artifact

The Private Car

Greek Island Hopping. A handbook for the independent Traveller artifact

Greek Island Hopping. A handbook for the inde...

Tourist and Hotel Guide of Greece 1954 artifact

Tourist and Hotel Guide of Greece 1954

Mycenae and Tiryns Guide artifact

Mycenae and Tiryns Guide

Athens and Environs artifact

Athens and Environs

What to see in Greece artifact

What to see in Greece

Tourist and Travel Guide of Greece 1961 artifact

Tourist and Travel Guide of Greece 1961

Guide Historique de l’ Ancienne Corinthe, Mycènes et Épidaure artifact

Guide Historique de l’ Ancienne Corinthe, Myc...

Greece Hachette 1955 artifact

Greece Hachette 1955

Fodor's 1960 Greece artifact

Fodor's 1960 Greece

Acropolis 1979 artifact

National Archaeological Museum Sculpture Catalogue artifact

National Archaeological Museum Sculpture Cata...

Crete Knossos Faistos 1964 artifact

Crete Knossos Faistos 1964

Olympia Guide 1972 artifact

Olympia Guide 1972

Travels to Greece and Cyprus 1973 artifact

Travels to Greece and Cyprus 1973

Annual Αlmanac

Antiparos 1962 Guide artifact

Antiparos 1962 Guide

Gortynia Peloponnese 1957 Guide artifact

Gortynia Peloponnese 1957 Guide

Chalkida of Today 1953 artifact

Chalkida of Today 1953

Religious tourism on Mt. Athos artifact

Religious tourism on Mt. Athos

National Bank of Greece Archaeological Guides artifact

National Bank of Greece Archaeological Guides...

Visiting Greece - A practical guide artifact

Visiting Greece - A practical guide

Guide of Ancient Corinth and its archaeological museum artifact

Guide of Ancient Corinth and its archaeologic...

Tourist guidebook of the Peloponnese artifact

Tourist guidebook of the Peloponnese

Itineraries in mainland Greece artifact

Itineraries in mainland Greece

Brauron archaeological guide artifact

Brauron archaeological guide

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