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Imagining Greece: How Tourism Shaped a Nation
Imagining Greece is a digital exhibition that explores the evolution of tourism in Greece from the end of World War II to the closing chapters of the Cold War. The exhibition examines multiple aspects of the phenomenon by showcasing a wealth of textual and visual material curated from a wide range of state and private archival repositories and sources, including the Greek National Tourism Organisation, architectural firms, advertising agencies and both domestic and foreign press and periodicals. It is further enriched by an ongoing oral history project that captures firsthand experiences from specialists and the general public. We hope this exhibition will bring the history of tourism in Greece to life while deepening understanding of its profound impact—both on Greek society itself and on the millions of international visitors whose journeys have helped transform Greece into one of the world's most beloved destinations.

Our Team
We are an interdisciplinary team with expertise spanning history, visual culture, design studies, architectural history, cultural heritage, and digital humanities. Led by Professor Eirini Karamouzi (Principal Investigator) and Dr Mary Ikoniadou (Co-Investigator), our team includes:

Dr Stavros Alifragkis and Dr Emilia Athanasiou (Scientific and Artistic Curators, Lead Researchers), Dr Christos Christidis (Special Advisor), Despina Tsilimagkou (Digital Humanities Director), Dr Marina Emmanouil, Dr Metaxia Papageorgiou and Dr Aphrodite Kamara (Researchers). Our work has been generously supported by the Onassis Foundation, the National Bank of Greece and Research England. We are honoured to have the Greek National Tourism Organization (GNTO) and the Greek Ministry of Tourism as our patrons, and we work closely with Greece’s National Historical Museum.

Our Goal
Our goal is to make Imagining Greece a widely accessible digital exhibition that serves as a valuable resource for schools, universities, tourism professionals, and the public in Greece and beyond. We aim to promote a deeper understanding of tourism as a crucial element of Greek culture, economy, politics, and society. The exhibition is organised around four thematic experiences: Picture, Travel, Discover, and Remember. Each theme presents carefully chosen artefacts in an intuitive, easy-to-explore journey. Visitors will explore a rich collection of promotional materials, including advertising, audio-visual culture, periodicals, commercial and government sources, tourist guides, tourism infrastructure and architecture, cultural artefacts from folklore, feasts and festivals, leisure activities, books about Greece, souvenirs, vacation photographs, and postcards. The entire spectrum of Greece as a tourism destination is accessible through the thematic experiences, the interactive map, or the chronological timeline.

The Future of Imagining Greece
Imagining Greece will continue to grow with new artefacts, and we welcome your contributions. If you have relevant materials to share, please contact us at: info@imagininggreece.com

Legal Notice / Disclaimer
Every reasonable effort has been made to trace and contact the copyright holders of all material reproduced in this digital exhibition, ‘Imagining Greece: How Tourism Shaped a Nation, 1945-1989’, and to obtain their permission for the use of copyrighted material. We apologise for any omissions in acknowledging copyright. If you own the copyright for any material used on our website and believe it infringes upon your rights, please contact us directly at info@imagininggreece.com

Acknowledgements
We thank the numerous institutions and private individuals who have contributed their valuable archival materials to this project:

Benaki Museum’s Photographic Archives Department, Michael Cacoyannis Foundation, Greek Film Archive, Greek National Tourism Organisation, Hellenic Literary and Historical Archive, Hellenic National AudioVisual Archive - Hellenic Broadcasting Corporation, Hellenic Touring Club, Historical and Ethnological Society of Greece – National Historical Museum, Historical Archive of the National Bank of Greece, Constantinos A. Doxiadis Archives, ‘Konstantinos G. Karamanlis’ Foundation, The Library of the Hellenic Parliament, Modern Greek Architecture Archives of the Benaki Museum, National Bank of Greece Cultural Foundation, Neraida Floating Museum - John S. Latsis Public Benefit Foundation, Olympic Airways Workers Cultural Center, Philatelic Postal Museum, Spyros Vassiliou Archive - Dominum Artifex NPO, The Alpha Bank Art Collection, The Ghika Gallery - Benaki Museum.

Dimitris Antonakakis – Atelier 66, Archimidis & Eleni Athanassiou, Tasos Biris – Tassos Biris Architectural Firm, Vassilis Bogakos, Vassilis Giannakis, Panos Haratzopoulos, Erifyli Hontolidou, Maro Kardamitsi-Adami, Yannis Karlopoulos, Kostas Katsigiannis, Konstantinos Lyssaridis – ETETH SA, Eirini Philippides, Marina Philippides – AMK Architecture + Design, Jenny Perivolari, Christos Rallis & Georgia Sovatzoglou, Vassia Stylianidi – WOBI Architects, Vaggelis Stylianidis - Stylianidis Vaggelis Architects, Nicos Valsamakis – N. Valsamakis Architectural Firm, Ioannis Vikelas – Vikelas Architects.

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Picture
Travel
Discover
Remember
Displaying 27 artefacts
Airlines
Going home… to Greece artifact

Going home… to Greece

Television Commercial
Olympic Airways Ticket artifact

Olympic Airways Ticket

Ticket
Olympic Airways 1983 - A more civilised way to fly artifact

Olympic Airways 1983 - A more civilised way t...

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Olympic Airways celebrates Greece's entrance into EEC artifact

Olympic Airways celebrates Greece's entrance...

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A new page to the Greek Air Force. artifact

A new page to the Greek Air Force.

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Olympic Airways, first non-stop Athens-New York flight artifact

Olympic Airways, first non-stop Athens-New Yo...

Newsreel
TWA flies to Greece in the 1950s artifact

TWA flies to Greece in the 1950s

Poster
National Greek Airlines (TAE) artifact

National Greek Airlines (TAE)

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Flying to Greece with Air France artifact

Flying to Greece with Air France

Poster
Restaurant Pamela's at Voula artifact

Restaurant Pamela's at Voula

Photograph
Fly to Greece with TWA Jets 1959 artifact

Fly to Greece with TWA Jets 1959

Poster
Fly to Greece with TWA artifact

Fly to Greece with TWA

Postcard
Poster
Corfu Airport in 1969 artifact

Corfu Airport in 1969

Postcard
Olympic Airways 1982 - Star Quality artifact

Olympic Airways 1982 - Star Quality

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Olympic Airways 1980 - Airbus A300 artifact

Olympic Airways 1980 - Airbus A300

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Olympic Airways 1958 - Fly with a DC-6 artifact

Olympic Airways 1958 - Fly with a DC-6

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Olympic Airways 1960 - Fly with a Comet artifact

Olympic Airways 1960 - Fly with a Comet

Postcard
Olympic Airways 1957 - A new era artifact

Olympic Airways 1957 - A new era

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Olympic Airways – First Transatlantic Flight artifact

Olympic Airways – First Transatlantic Flight

Stamp Proof
First flights: connecting Greece and Europe artifact

First flights: connecting Greece and Europe

Stamp
First flight cancellation
First flight Athens-Frankfurt artifact

First flight Athens-Frankfurt

Stamp
First flight cancellation
First flight Athens-Jeddah 1978 artifact

First flight Athens-Jeddah 1978

Stamp
First flight cancellation
Olympic Airways: Global Connections artifact

Olympic Airways: Global Connections

First flight cancellation
Lufthansa’s first flights from Thessaloniki artifact

Lufthansa’s first flights from Thessaloniki

First flight cancellation
First flight Athens-Tokyo artifact

First flight Athens-Tokyo

First flight cancellation
KLM Brochure artifact

KLM Brochure

Brochure
She won't say "Hello" artifact

She won't say "Hello"

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