Brochures | Imagining Greece

About us

Imagining Greece: How Tourism Shaped a Nation
Imagining Greece is a digital exhibition that explores the evolution of tourism in Greece from the end of World War II to the closing chapters of the Cold War. The exhibition examines multiple aspects of the phenomenon by showcasing a wealth of textual and visual material curated from a wide range of state and private archival repositories and sources, including the Greek National Tourism Organisation, architectural firms, advertising agencies and both domestic and foreign press and periodicals. It is further enriched by an ongoing oral history project that captures firsthand experiences from specialists and the general public. We hope this exhibition will bring the history of tourism in Greece to life while deepening understanding of its profound impact—both on Greek society itself and on the millions of international visitors whose journeys have helped transform Greece into one of the world's most beloved destinations.

Our Team
We are an interdisciplinary team with expertise spanning history, visual culture, design studies, architectural history, cultural heritage, and digital humanities. Led by Professor Eirini Karamouzi (Principal Investigator) and Dr Mary Ikoniadou (Co-Investigator), our team includes:

Dr Stavros Alifragkis and Dr Emilia Athanasiou (Scientific and Artistic Curators, Lead Researchers), Dr Christos Christidis (Special Advisor), Despina Tsilimagkou (Digital Humanities Director), Dr Marina Emmanouil, Dr Metaxia Papageorgiou and Dr Aphrodite Kamara (Researchers). Our work has been generously supported by the Onassis Foundation, the National Bank of Greece and Research England. We are honoured to have the Greek National Tourism Organization (GNTO) and the Greek Ministry of Tourism as our patrons, and we work closely with Greece’s National Historical Museum.

Our Goal
Our goal is to make Imagining Greece a widely accessible digital exhibition that serves as a valuable resource for schools, universities, tourism professionals, and the public in Greece and beyond. We aim to promote a deeper understanding of tourism as a crucial element of Greek culture, economy, politics, and society. The exhibition is organised around four thematic experiences: Picture, Travel, Discover, and Remember. Each theme presents carefully chosen artefacts in an intuitive, easy-to-explore journey. Visitors will explore a rich collection of promotional materials, including advertising, audio-visual culture, periodicals, commercial and government sources, tourist guides, tourism infrastructure and architecture, cultural artefacts from folklore, feasts and festivals, leisure activities, books about Greece, souvenirs, vacation photographs, and postcards. The entire spectrum of Greece as a tourism destination is accessible through the thematic experiences, the interactive map, or the chronological timeline.

The Future of Imagining Greece
Imagining Greece will continue to grow with new artefacts, and we welcome your contributions. If you have relevant materials to share, please contact us at: info@imagininggreece.com

Legal Notice / Disclaimer
Every reasonable effort has been made to trace and contact the copyright holders of all material reproduced in this digital exhibition, ‘Imagining Greece: How Tourism Shaped a Nation, 1945-1989’, and to obtain their permission for the use of copyrighted material. We apologise for any omissions in acknowledging copyright. If you own the copyright for any material used on our website and believe it infringes upon your rights, please contact us directly at info@imagininggreece.com

Acknowledgements
We thank the numerous institutions and private individuals who have contributed their valuable archival materials to this project:

Benaki Museum’s Photographic Archives Department, Michael Cacoyannis Foundation, Greek Film Archive, Greek National Tourism Organisation, Hellenic Literary and Historical Archive, Hellenic National AudioVisual Archive - Hellenic Broadcasting Corporation, Hellenic Touring Club, Historical and Ethnological Society of Greece – National Historical Museum, Historical Archive of the National Bank of Greece, Constantinos A. Doxiadis Archives, ‘Konstantinos G. Karamanlis’ Foundation, The Library of the Hellenic Parliament, Modern Greek Architecture Archives of the Benaki Museum, National Bank of Greece Cultural Foundation, Neraida Floating Museum - John S. Latsis Public Benefit Foundation, Olympic Airways Workers Cultural Center, Philatelic Postal Museum, Spyros Vassiliou Archive - Dominum Artifex NPO, The Alpha Bank Art Collection, The Ghika Gallery - Benaki Museum.

Dimitris Antonakakis – Atelier 66, Archimidis & Eleni Athanassiou, Tasos Biris – Tassos Biris Architectural Firm, Vassilis Bogakos, Vassilis Giannakis, Panos Haratzopoulos, Erifyli Hontolidou, Maro Kardamitsi-Adami, Yannis Karlopoulos, Kostas Katsigiannis, Konstantinos Lyssaridis – ETETH SA, Eirini Philippides, Marina Philippides – AMK Architecture + Design, Jenny Perivolari, Christos Rallis & Georgia Sovatzoglou, Vassia Stylianidi – WOBI Architects, Vaggelis Stylianidis - Stylianidis Vaggelis Architects, Nicos Valsamakis – N. Valsamakis Architectural Firm, Ioannis Vikelas – Vikelas Architects.

Picture / Promotion /Brochures

Aegean Sea

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Ancient Greece

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Archaeological Sites

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Argo-Saronic Islands

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Argolis

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Athens

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Chios

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Cities, Towns & Settlements

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Corfu

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Corinthia

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Crete

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Cyclades

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Delphi

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Dodecanese

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East Aegean

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Epirus

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Freddie Carabott

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GNTO Brochures

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Halkidiki

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Interwar Greece

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Ionian Islands

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Katerina Vittou

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Lesvos

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Michalis Katzourakis

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Mykonos

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Nicos Kostopoulos

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Northern Greece

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Olympia

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Patras

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Pelion

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Peloponnese

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Private Hotels

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Pylos

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Sporades

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Spyros Vassiliou

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Thassos

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Thessaloniki

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Thessaly

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Thrace

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Western Greece

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All

Ads in the Press Brochures Posters Yearbooks & Calendars Fairs & Exhibitions

Displaying 65/65 artefacts

Ancient Greece 1963 artifact

Ancient Greece 1963

Greece Land of myth and magic 1958 artifact

Greece Land of myth and magic 1958

Athens Greece 1958 artifact

Athens Greece 1958

Argolis 1957 artifact

Greece Patras and Western Peloponnese artifact

Greece Patras and Western Peloponnese

Sparti, Mistras and Monemvasia artifact

Sparti, Mistras and Monemvasia

Greece 1939 artifact

Greece 1965 artifact

Greece and its Antiquities artifact

Greece and its Antiquities

Epirus Greece 1960 artifact

Epirus Greece 1960

Epirus Greece 1962 artifact

Epirus Greece 1962

Epirus Greece 1964 artifact

Epirus Greece 1964

The Aegean Islands artifact

The Aegean Islands

Macedonia Greece artifact

Macedonia Greece

Pilion Sporades Greece artifact

Pilion Sporades Greece

Thassos Samothraki 1960 artifact

Thassos Samothraki 1960

Thassos Samothraki 1961 artifact

Thassos Samothraki 1961

Crete 1958 artifact

Crete 1960 artifact

Kreta Griechenland 1960 artifact

Kreta Griechenland 1960

Crete Greece 1964 artifact

Crete Greece 1964

Kreta Greece 1967 artifact

Kreta Greece 1967

Cyclades Grèce 1960 artifact

Cyclades Grèce 1960

Cyclades Greece 1961 artifact

Cyclades Greece 1961

Cyclades 1963 artifact

Mykonos Delos 1960 artifact

Mykonos Delos 1960

Mykonos Delos 1963 artifact

Mykonos Delos 1963

Ionian Islands in 1966 artifact

Ionian Islands in 1966

Pelion Sporades 1963 artifact

Pelion Sporades 1963

Athens Greece 1964 artifact

Athens Greece 1964

Athens Greece 1962 artifact

Athens Greece 1962

Greece by Spyros Vassiliou artifact

Greece by Spyros Vassiliou

Athens Greece 1967 artifact

Athens Greece 1967

Aegean Islands 1965 artifact

Aegean Islands 1965

Lesvos Chios Samos 1960 artifact

Lesvos Chios Samos 1960

Lesvos Chios Samos 1963 artifact

Lesvos Chios Samos 1963

Lesvos Chios Samos Limnos 1964 artifact

Lesvos Chios Samos Limnos 1964

Sparti Mystras Monemvassia 1967 artifact

Sparti Mystras Monemvassia 1967

Sparti Mystras 1962 artifact

Sparti Mystras 1962

Argolis 1960 artifact

Argolis 1963 artifact

Argolis 1967 artifact

Pylos Grèce 1963 artifact

Pylos Grèce 1963

Argosaronikos Gulf 1962 artifact

Argosaronikos Gulf 1962

Athens Greece 1971 artifact

Athens Greece 1971

Argolis 1972 artifact

Corfu Greece 1970 artifact

Corfu Greece 1970

Epirus 1988 artifact

Corinthia Argolis 1986 artifact

Corinthia Argolis 1986

Athens Attica 1977 artifact

Athens Attica 1977

Western Greece 1978 artifact

Western Greece 1978

Macedonia Thessaloniki 1977 artifact

Macedonia Thessaloniki 1977

Western & Central Greece Greece 1969 artifact

Western & Central Greece Greece 1969

Northern Greece 1969 artifact

Northern Greece 1969

Creta Maris Hotel Hersonissos artifact

Creta Maris Hotel Hersonissos

Silva Maris Hotel Hersonissos artifact

Silva Maris Hotel Hersonissos

Delphi in Arabic artifact

Delphi in Arabic

Northeast Aegean Islands 1981 artifact

Northeast Aegean Islands 1981

Kavala Thassos 1988 artifact

Kavala Thassos 1988

Lesvos in the 1980s artifact

Lesvos in the 1980s

Grèce Les Cyclades 1981 artifact

Grèce Les Cyclades 1981

Olympia in Japanese artifact

Olympia in Japanese

Greece Dodecanese 1980 artifact

Greece Dodecanese 1980

Saronic Islands 1988 artifact

Saronic Islands 1988

Halkidiki 1983 artifact

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