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Imagining Greece: How Tourism Shaped a Nation
Imagining Greece is a digital exhibition that explores the evolution of tourism in Greece from the end of World War II to the closing chapters of the Cold War. The exhibition examines multiple aspects of the phenomenon by showcasing a wealth of textual and visual material curated from a wide range of state and private archival repositories and sources, including the Greek National Tourism Organisation, architectural firms, advertising agencies and both domestic and foreign press and periodicals. It is further enriched by an ongoing oral history project that captures firsthand experiences from specialists and the general public. We hope this exhibition will bring the history of tourism in Greece to life while deepening understanding of its profound impact—both on Greek society itself and on the millions of international visitors whose journeys have helped transform Greece into one of the world's most beloved destinations.

Our Team
We are an interdisciplinary team with expertise spanning history, visual culture, design studies, architectural history, cultural heritage, and digital humanities. Led by Professor Eirini Karamouzi (Principal Investigator) and Dr Mary Ikoniadou (Co-Investigator), our team includes:

Dr Stavros Alifragkis and Dr Emilia Athanasiou (Scientific and Artistic Curators, Lead Researchers), Dr Christos Christidis (Special Advisor), Despina Tsilimagkou (Digital Humanities Director), Dr Marina Emmanouil, Dr Metaxia Papageorgiou and Dr Aphrodite Kamara (Researchers). Our work has been generously supported by the Onassis Foundation, the National Bank of Greece and Research England. We are honoured to have the Greek National Tourism Organization (GNTO) and the Greek Ministry of Tourism as our patrons, and we work closely with Greece’s National Historical Museum.

Our Goal
Our goal is to make Imagining Greece a widely accessible digital exhibition that serves as a valuable resource for schools, universities, tourism professionals, and the public in Greece and beyond. We aim to promote a deeper understanding of tourism as a crucial element of Greek culture, economy, politics, and society. The exhibition is organised around four thematic experiences: Picture, Travel, Discover, and Remember. Each theme presents carefully chosen artefacts in an intuitive, easy-to-explore journey. Visitors will explore a rich collection of promotional materials, including advertising, audio-visual culture, periodicals, commercial and government sources, tourist guides, tourism infrastructure and architecture, cultural artefacts from folklore, feasts and festivals, leisure activities, books about Greece, souvenirs, vacation photographs, and postcards. The entire spectrum of Greece as a tourism destination is accessible through the thematic experiences, the interactive map, or the chronological timeline.

The Future of Imagining Greece
Imagining Greece will continue to grow with new artefacts, and we welcome your contributions. If you have relevant materials to share, please contact us at: info@imagininggreece.com

Legal Notice / Disclaimer
Every reasonable effort has been made to trace and contact the copyright holders of all material reproduced in this digital exhibition, ‘Imagining Greece: How Tourism Shaped a Nation, 1945-1989’, and to obtain their permission for the use of copyrighted material. We apologise for any omissions in acknowledging copyright. If you own the copyright for any material used on our website and believe it infringes upon your rights, please contact us directly at info@imagininggreece.com

Acknowledgements
We thank the numerous institutions and private individuals who have contributed their valuable archival materials to this project:

Benaki Museum’s Photographic Archives Department, Michael Cacoyannis Foundation, Greek Film Archive, Greek National Tourism Organisation, Hellenic Literary and Historical Archive, Hellenic National AudioVisual Archive - Hellenic Broadcasting Corporation, Hellenic Touring Club, Historical and Ethnological Society of Greece – National Historical Museum, Historical Archive of the National Bank of Greece, Constantinos A. Doxiadis Archives, ‘Konstantinos G. Karamanlis’ Foundation, The Library of the Hellenic Parliament, Modern Greek Architecture Archives of the Benaki Museum, National Bank of Greece Cultural Foundation, Neraida Floating Museum - John S. Latsis Public Benefit Foundation, Olympic Airways Workers Cultural Center, Philatelic Postal Museum, Spyros Vassiliou Archive - Dominum Artifex NPO, The Alpha Bank Art Collection, The Ghika Gallery - Benaki Museum.

Dimitris Antonakakis – Atelier 66, Archimidis & Eleni Athanassiou, Tasos Biris – Tassos Biris Architectural Firm, Vassilis Bogakos, Vassilis Giannakis, Panos Haratzopoulos, Erifyli Hontolidou, Maro Kardamitsi-Adami, Yannis Karlopoulos, Kostas Katsigiannis, Konstantinos Lyssaridis – ETETH SA, Eirini Philippides, Marina Philippides – AMK Architecture + Design, Jenny Perivolari, Christos Rallis & Georgia Sovatzoglou, Vassia Stylianidi – WOBI Architects, Vaggelis Stylianidis - Stylianidis Vaggelis Architects, Nicos Valsamakis – N. Valsamakis Architectural Firm, Ioannis Vikelas – Vikelas Architects.

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Displaying 127/127 artefacts

Epirotiki Lines. The Leaders and Pioneers of Greek Island Cruises artifact
Epirotiki Lines. The Leaders and Pioneers of...
The Island of Hydra 1956 artifact
The Island of Hydra 1956
Poster
Myrtos Beach Kefalonia artifact
Myrtos Beach Kefalonia
Poster
Ancient Greece 1963 artifact
Ancient Greece 1963
Brochure
Greece Land of myth and magic 1958 artifact
Greece Land of myth and magic 1958
Brochure
Athens Greece 1958 artifact
Athens Greece 1958
Brochure
Argolis 1957 artifact
Argolis 1957
Brochure
Greece Patras and Western Peloponnese artifact
Greece Patras and Western Peloponnese
Brochure
Sparti, Mistras and Monemvasia artifact
Sparti, Mistras and Monemvasia
Brochure
Olympic Airways celebrates Greece's entrance into EEC artifact
Olympic Airways celebrates Greece's entrance...
Print Ad
Fun in Greece Calendar 1968 artifact
Fun in Greece Calendar 1968
Calendar
Colour in Greece - Calendar 1965 artifact
Colour in Greece - Calendar 1965
Calendar
You were born in Greece artifact
You were born in Greece
Print Ad
Greece - The New Place artifact
Greece - The New Place
Print Ad
Greece 1939 artifact
Greece 1939
Brochure
Greece 1965 artifact
Greece 1965
Brochure
Greece and its Antiquities artifact
Greece and its Antiquities
Brochure
Epirus Greece 1960 artifact
Epirus Greece 1960
Brochure
Epirus Greece 1962 artifact
Epirus Greece 1962
Brochure
Epirus Greece 1964 artifact
Epirus Greece 1964
Brochure
The Aegean Islands artifact
The Aegean Islands
Brochure
Macedonia Greece artifact
Macedonia Greece
Brochure
Pilion Sporades Greece artifact
Pilion Sporades Greece
Brochure
Thassos Samothraki 1960 artifact
Thassos Samothraki 1960
Brochure
Thassos Samothraki 1961 artifact
Thassos Samothraki 1961
Brochure
Promoting Greece in Germany artifact
Promoting Greece in Germany
Poster
Epidaurus Festival Poster artifact
Epidaurus Festival Poster
Poster
Advertising Greece with a Sun artifact
Advertising Greece with a Sun
Poster
Ancient vase with flowers artifact
Ancient vase with flowers
Poster
Hellas - Sun, sea, sand and a balcony artifact
Hellas - Sun, sea, sand and a balcony
Poster
Grèce - A ship-figurehead 1960 artifact
Grèce - A ship-figurehead 1960
Poster
Griechenland 1961 artifact
Griechenland 1961
Poster
Greece 1963 artifact
Greece 1963
Poster
Greece as a mosaic artifact
Greece as a mosaic
Poster
Greek Weaving Art 1963 artifact
Greek Weaving Art 1963
Poster
A littoral on the Aegean Sea artifact
A littoral on the Aegean Sea
Poster
The sun and the moon over a golden sea artifact
The sun and the moon over a golden sea
Poster
Visit Greece artifact
Visit Greece
Poster
An imaginary landscape in 18th century Athens artifact
An imaginary landscape in 18th century Athens
Poster
Crete 1958 artifact
Crete 1958
Brochure
Crete 1960 artifact
Crete 1960
Brochure
Kreta Griechenland 1960 artifact
Kreta Griechenland 1960
Brochure
Crete Greece 1964 artifact
Crete Greece 1964
Brochure
Kreta Greece 1967 artifact
Kreta Greece 1967
Cyclades Grèce 1960 artifact
Cyclades Grèce 1960
Brochure
Cyclades Greece 1961 artifact
Cyclades Greece 1961
Brochure
Cyclades 1963 artifact
Cyclades 1963
Brochure
Mykonos Delos 1960 artifact
Mykonos Delos 1960
Brochure
Mykonos Delos 1963 artifact
Mykonos Delos 1963
Brochure
26th International Fair of Thessaloniki 1961 artifact
26th International Fair of Thessaloniki 1961
Brochure
The golden sun of Greece artifact
The golden sun of Greece
Poster
Minoan goddess terracota figurine artifact
Minoan goddess terracota figurine
Poster
Mount Athos monastic architecture 1963 artifact
Mount Athos monastic architecture 1963
Poster
Statue of the Kore with almond eyes artifact
Statue of the Kore with almond eyes
Poster
Window with a view artifact
Window with a view
Poster
The southeast corner of the east pediment of the Parthenon artifact
The southeast corner of the east pediment of...
Poster
Embroidery from Crete artifact
Embroidery from Crete
Poster
Hand-woven textile from Crete artifact
Hand-woven textile from Crete
Poster
Scrape mural in Pyrgi artifact
Scrape mural in Pyrgi
Poster
Cretan fringed embroidery artifact
Cretan fringed embroidery
Poster
Greece 1974 Tourism Yearbook artifact
Greece 1974 Tourism Yearbook
Album
1970s Greece Tourism Yearbooks artifact
1970s Greece Tourism Yearbooks
Annual Αlmanac
The Blue Bird Fresco at Knossos artifact
The Blue Bird Fresco at Knossos
Poster
The Port of Aegina artifact
The Port of Aegina
Poster
The jetty at the port of Hydra artifact
The jetty at the port of Hydra
Poster
The Grand Staircase at the Palace of Knossos artifact
The Grand Staircase at the Palace of Knossos
Poster
The islet of Pontikonissi in Corfu artifact
The islet of Pontikonissi in Corfu
Poster
The Acropolis of Lindos Rhodes 1954 artifact
The Acropolis of Lindos Rhodes 1954
Poster
The Antikythera Ephebe artifact
The Antikythera Ephebe
Poster
The Light in Greece Calendar 1962 artifact
The Light in Greece Calendar 1962
Calendar
Greece Calendar 1963 artifact
Greece Calendar 1963
Calendar
Greece Calendar 1971 artifact
Greece Calendar 1971
Calendar
Ionian Islands in 1966 artifact
Ionian Islands in 1966
Brochure
Pelion Sporades 1963 artifact
Pelion Sporades 1963
Brochure
Athens Greece 1964 artifact
Athens Greece 1964
Brochure
Athens Greece 1962 artifact
Athens Greece 1962
Brochure
View of Mikrolimano Port and the Kastella district in Piraeus artifact
View of Mikrolimano Port and the Kastella dis...
Poster
A balcony with a view of the Athens Acropolis artifact
A balcony with a view of the Athens Acropolis
Poster
Hydra's port photogrphed by N.A. Tombazi artifact
Hydra's port photogrphed by N.A. Tombazi
Poster
Α windmill in Mykonos artifact
Α windmill in Mykonos
Poster
Greece by Spyros Vassiliou artifact
Greece by Spyros Vassiliou
Pamphlet
Greek pavilion in Fiera di Palermo 1954 artifact
Greek pavilion in Fiera di Palermo 1954
Photograph
Architectural Drawing
Greek pavilion in Paris Fair 1953 artifact
Greek pavilion in Paris Fair 1953
Photograph
Architectural Drawing
Mount Athos artifact
Mount Athos
Poster
Delphi in 1960 artifact
Delphi in 1960
Poster
Athens Greece 1967 artifact
Athens Greece 1967
Brochure
Aegean Islands 1965 artifact
Aegean Islands 1965
Brochure
Lesvos Chios Samos 1960 artifact
Lesvos Chios Samos 1960
Brochure
Lesvos Chios Samos 1963 artifact
Lesvos Chios Samos 1963
Brochure
Lesvos Chios Samos Limnos 1964 artifact
Lesvos Chios Samos Limnos 1964
Brochure
Sparti Mystras Monemvassia 1967 artifact
Sparti Mystras Monemvassia 1967
Brochure
Sparti Mystras 1962 artifact
Sparti Mystras 1962
Brochure
Argolis 1960 artifact
Argolis 1960
Brochure
Argolis 1963 artifact
Argolis 1963
Brochure
Argolis 1967 artifact
Argolis 1967
Brochure
Pylos Grèce 1963 artifact
Pylos Grèce 1963
Brochure
Argosaronikos Gulf 1962 artifact
Argosaronikos Gulf 1962
Brochure
Athens Greece 1971 artifact
Athens Greece 1971
Brochure
Argolis 1972 artifact
Argolis 1972
Brochure
Corfu Greece 1970 artifact
Corfu Greece 1970
Brochure
Epirus 1988 artifact
Epirus 1988
Brochure
Corinthia Argolis 1986 artifact
Corinthia Argolis 1986
Brochure
44th International Fair of Thessaloniki artifact
44th International Fair of Thessaloniki
Photograph
Athens Attica 1977 artifact
Athens Attica 1977
Pamphlet
Western Greece 1978 artifact
Western Greece 1978
Pamphlet
Macedonia Thessaloniki 1977 artifact
Macedonia Thessaloniki 1977
Pamphlet
Western & Central Greece Greece 1969 artifact
Western & Central Greece Greece 1969
Pamphlet
Northern Greece 1969 artifact
Northern Greece 1969
Pamphlet
Inauguration of the 31st Thessaloniki International Fair artifact
Inauguration of the 31st Thessaloniki Interna...
Photograph
1980s Greece Tourism Yearbooks artifact
1980s Greece Tourism Yearbooks
Annual Αlmanac
Creta Maris Hotel Hersonissos artifact
Creta Maris Hotel Hersonissos
Pamphlet
Silva Maris Hotel Hersonissos artifact
Silva Maris Hotel Hersonissos
Pamphlet
Delphi in Arabic artifact
Delphi in Arabic
Brochure
Northeast Aegean Islands 1981 artifact
Northeast Aegean Islands 1981
Brochure
Kavala Thassos 1988 artifact
Kavala Thassos 1988
Brochure
Lesvos in the 1980s artifact
Lesvos in the 1980s
Brochure
Grèce Les Cyclades 1981 artifact
Grèce Les Cyclades 1981
Brochure
Olympia in Japanese artifact
Olympia in Japanese
Brochure
Greece Dodecanese 1980 artifact
Greece Dodecanese 1980
Pamphlet
Saronic Islands 1988 artifact
Saronic Islands 1988
Brochure
Halkidiki 1983 artifact
Halkidiki 1983
Brochure
John Voglis at Thessaloniki Film Festival artifact
John Voglis at Thessaloniki Film Festival
Photograph
Study for a poster artifact
Study for a poster
Drawing
Thessaloniki International Fair in the '50s artifact
Thessaloniki International Fair in the '50s
Postcard
All the year round! artifact
All the year round!
Print Ad
She speaks your language artifact
She speaks your language
Print Ad
Is Everyobdy Happy? artifact
Is Everyobdy Happy?
Print Ad